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BRAND PACK
If you create your own assets using elements from this brand pack and are unsure if your creations adhere to brand guidelines, please email [email protected] for approval. Estimated response in 1-2 working days.
What is included?
NAMING USAGE
Simple rules around the name of the event and the ways to refer to it. Some frequently made errors:
- i## not I## (No capital)
- Insomnia## not Insomnia ## (No space)
COPY & BOILERPLATE
If you are looking to include some wording to describe the event, included in the pack is the boilerplate copy for Insomnia Gaming Festival.
GRAPHIC ELEMENTS
To give you more creative freedom, included in the pack are some graphic elements and backgrounds for you to create your own assets.
KEY ART
Also included are some variations on the current event Key Art. You are free to use this wherever you feel it is most appropriate.
LOGO USAGE
LOGO CLEARANCE
Ensure that whenever the Insomnia Gaming Festival logo is used there is a clearance space around it equal in size to the main hexagon.
DON’T
Rotate or askew the logo
DON’T
Stretch, shrink or warp the logo’s aspect ratio
DON’T
Use colours that aren’t part of the Insomnia Gaming Festival brand guidelines
DON’T
Use outdated or old logos
DON’T
Use dark logos on dark images (or light logos on light
images)
DON’T
Use a border/stroke to seperate the logo from a
background
IMAGERY
Included in the pack is a set of pre-approved imagery. These images have been selected to represent Insomnia Gaming Festival and may be used in any appropriate circumstance with the following guidelines:
DO
Use the full image including the logo watermark.
DON’T
Use exaggerated cropping. If the situation requires the subtle cropping of an image please attempt to keep subjects central to the photograph and the watermark clearly visible.