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Insomnia Gaming Festival | A Celebration Of Gaming

BRAND PACK

If you create your own assets using elements from this brand pack and are unsure if your creations adhere to brand guidelines, please email [email protected] for approval. Estimated response in 1-2 working days.

Once iNext has been announced this brand pack will be updated to the latest show branding. If you still wish to use this pack for #i69 assets, feel free to do so.

What is included?

NAMING USAGE

Simple rules around the name of the event and the ways to refer to it. Some frequently made errors:

  • i## not I## (No capital)
  • Insomnia## not Insomnia ## (No space)

COPY & BOILERPLATE

If you are looking to include some wording to describe the event, included in the pack is the boilerplate copy for Insomnia Gaming Festival.

GRAPHIC ELEMENTS

To give you more creative freedom, included in the pack are some graphic elements and backgrounds for you to create your own assets.

KEY ART

Also included are some variations on the current event Key Art. You are free to use this wherever you feel it is most appropriate.

LOGO USAGE

LOGO CLEARANCE

Ensure that whenever the Insomnia Gaming Festival logo is used there is a clearance space around it equal in size to the main hexagon.

DON’T

Rotate or askew the logo

DON’T

Stretch, shrink or warp the logo’s aspect ratio

DON’T

Use colours that aren’t part of the Insomnia Gaming Festival brand guidelines

DON’T

Use outdated or old logos

DON’T

Use dark logos on dark images (or light logos on light
images)

DON’T

Use a border/stroke to seperate the logo from a
background

IMAGERY

Included in the pack is a set of pre-approved imagery. These images have been selected to represent Insomnia Gaming Festival and may be used in any appropriate circumstance with the following guidelines:

DO

Use the full image including the logo watermark.

DON’T

Use exaggerated cropping. If the situation requires the subtle cropping of an image please attempt to keep subjects central to the photograph and the watermark clearly visible.

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