If you create your own assets using elements from this brand pack and are unsure if your creations adhere to brand guidelines, please email [email protected] for approval. Estimated response in 1-2 working days.
Simple rules around the name of the event and the ways to refer to it. Some frequently made errors:
If you are looking to include some wording to describe the event, included in the pack is the boilerplate copy for Insomnia Gaming Festival.
To give you more creative freedom, included in the pack are some graphic elements and backgrounds for you to create your own assets.
Also included are some variations on the current event Key Art. You are free to use this wherever you feel it is most appropriate.
Ensure that whenever the Insomnia Gaming Festival logo is used there is a clearance space around it equal in size to the main hexagon.
Rotate or askew the logo
Stretch, shrink or warp the logo’s aspect ratio
Use colours that aren’t part of the Insomnia Gaming Festival brand guidelines
Use outdated or old logos
Use dark logos on dark images (or light logos on light
Use a border/stroke to seperate the logo from a
Included in the pack is a set of pre-approved imagery. These images have been selected to represent Insomnia Gaming Festival and may be used in any appropriate circumstance with the following guidelines:
Use the full image including the logo watermark.
Use exaggerated cropping. If the situation requires the subtle cropping of an image please attempt to keep subjects central to the photograph and the watermark clearly visible.
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